Planning to Sell Your Home?

Seller's Guide

Work with a trained real estate expert to navigate the challenging process of selling your home for the maximum price.

When deciding to sell your home or investment property, it's vital to hire a trusted, experienced realtor who can assist you in preparing your property for sale. Main Line homeowners repeatedly turn to Lorna Isen for seller assistance because they trust she will help them maximize profit and sell faster. Her in-depth market knowledge and analytical prowess set her above the rest.

This seller’s guide will help you protect your assets and simplify the process of selling a home. It will also provide you with the tools necessary to sell your home faster.


Why work with a seller’s agent?

While you can technically sell your property independently of an agent, it's not recommended. Most sellers don’t realize how involved the process is until they’re in it. Putting up the “sale” sign is simple, but your agent will also be responsible for negotiating the offer to purchase, the inspections, marketing and promotion, coordinating showings, conveyancing, mortgage payoffs, tax prorations, local permits, communicating with the buyer’s lender and title agency, and more.


Lorna has extensive contacts in the Main Line area and knows how to effectively market your property to ensure it reaches a broad range of qualified, interested buyers. As a trusted realtor, Lorna will negotiate on your behalf and protect your interests at the closing table, in addition to assisting you with the nitty-gritty details like contracts and paperwork. 


Independent property sellers don't always know how much their property is worth. They might over or underestimate the property value, which can negatively impact the listing. Avoid this mistake and save time in the long run by consulting with an experienced real estate agent like Lorna Isen. Lorna will work with you to net the most money as seamlessly as possible.


Preparing to sell

Before you list your property on the market, there are a few steps you can take to ensure you leave a powerful impression on potential buyers:

  •  Declutter and depersonalize –– Buyers want to envision what their lives will be like in your house. It's easier for them to do this if you depersonalize.
  • Curb appeal –– Your front yard is the first thing people see when they arrive. It creates an impression. You want them to be greeted by a clean, well-maintained landscape and tidy front entranceway. 
  • Simple repairs and upgrades –– Clean the carpets, polish the doorknobs, add a fresh coat of paint, fix that leaky faucet, and do any other minor repairs to make your home look brighter and ready for a new owner. 
  • Staging –– It is proven that staged homes are more likely to sell faster and spend less time on the market. 
  • Market research –– Savvy buyers will do their research before making such a large investment in a new home. They will look at other homes sold in your area within the past year or currently on the market to determine whether your home value matches the price. So, it is important you do the same to make sure your home is priced right. With property in your area changing over time (kitchen renovations, adding a bedroom, etc.), it may be difficult to find homes that are truly comparable to your own, but thankfully your realtor will handle a bulk of this in-depth market research for you. They will consider these details and differences to strategize the optimal price for your home based on comparable sales. The more information you have, the better you can price your home. With research and statistics to back up your price, you will have more negotiating power.

Accepting an offer

When your home has launched and you begin to receive offers, you may be inclined to accept the highest one. However, this is not always the best decision as the initial offer is not usually final, and there are several terms and conditions that may influence the final outcome of a price. Equally important to the dollar amount are the terms. A good agent will work with you to do a risk-benefit analysis of each offer.

It is advised to leave the offer negotiations to a trusted real estate professional. Lorna is an experienced and skilled representative using an ethical and honest mindset to find an agreement that will benefit all parties.



As you move toward closing day, some final items must be addressed. The final walkthrough will be completed, and there will be an overview of home services and utilities. Cancel all services ahead of time so you don't incur charges from the new buyer. When each party is satisfied and you've finalized the financial transaction, you'll be able to sign the house over to the next homeowner and begin the next chapter of your life. 

Are you thinking of selling? Contact Lorna Isen today. Lorna is an experienced professional who will go above and beyond to make your real estate dreams come true.

Download Seller’s Guide

Get comprehensive, how-to guide to home selling for more details on each step in the process.

Work With Lorna

When launching a listing, Lorna draws on her prior career experience to analyze how best to position new listings with regard to competing homes. She has long believed that professional photos are critical to creating the right image for a property so that buyers can appreciate the lifestyle a home offers.

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